Alchemy & I Nominated for Five Prestigious Hairdressing Awards

Living Magazines Alchemy & I Manager, Sean and Founder, Haylee

Alchemy & I, situated in the heart of Berkhamsted, has been shortlisted for five prestigious hairdressing awards: Customer Service, Salon Design, Salon Manager of the Year, Independent Salon/Business Newcomer of the Year, Manager of the Year and the coveted title of Salon of the Year at HJ’s British Hairdressing Business Awards 2021.

The awards – now in their 23rd year – recognise the hardworking names that have built outstanding salon businesses, helping to make British hairdressing the most respected in the world. From standout salons and exemplary teamwork to groundbreaking innovations and trailblazing individuals, HJ’s British Hairdressing Business Awards are an annual celebration of business brilliance.

Alchemy & I made the final stage of the competition after compiling detailed entries, outlining the expertise and professionalism that makes them an all-around exceptional salon business. Winners will be announced at HJ’s British Hairdressing Business Awards on Monday 4 October at London’s Park Plaza Westminster Bridge to an audience of some of the industry’s most prolific names.

Founder and owner Haylee Benton commented: ‘The whole team have been working incredibly hard to elevate and enhance the experience we’re offering for clients, despite the limitations and challenges of the past year, so to be recognised by such a prestigious ceremony is such a testament to that.

Manager Sean Butt added: ‘We are thrilled to have made the finals of such a respected event. Over the last 16 months, the team have pulled together with focus and determination, and I’m incredibly proud of what we have achieved, both as a business and as an industry at large.’

Jayne Lewis-Orr, executive director of the British Hairdressing Business Awards, says: ‘These awards are a celebration of the talented and passionate people that help make British hairdressing so revered. In an extraordinary year that has seen hairdressing hit the headlines more than ever before, Alchemy & I should feel proud to be recognised for their ongoing success.’

A total of 16 trophies will be handed out at the finals, with other categories including awards for best team, customer care and the most exciting new innovation. Launched in 1998, HJ’s British Hairdressing Business Awards have previously honoured names, including Lee Stafford, Trevor Sorbie and TONI & GUY.

For more information on the hair salon, please follow them on Facebook and Instagram @alchemyandi, or visit