By Two Studio celebrates national silver award for creative business
St Albans interior designers Natalie Roukin and Jenna Stopforth are celebrating By Two Studio’s Silver Award in the Best Businesswoman in a Creative Business category at the Best Businesswomen Awards 2026. They collected their award at a ceremony at the Daventry Court Hotel in October.
The studio has close ties with Berkhamsted, Potten End and the surrounding area through residential projects and local collaborations, including Consilio Interiors in Berkhamsted and Battram Associates in Tring.
Building on their established work together at Natalie Roukin Interiors, Natalie and Jenna launched By Two Studio in 2026, bringing their complementary strengths and personal client care to full-home renovations, extensions and new builds.
‘Our clients are balancing demanding careers and family life. Their home needs to feel beautiful and work effortlessly, with a place for everything and every detail considered,’ says Natalie Roukin. ‘We bring thoughtful recommendations rather than endless options, taking the weight of decisions off their shoulders. We help them see the vision for their home unfold, so they anticipate each stage with confidence and excitement.’
A considered approach to the whole home
Based in St Albans, By Two Studio is a multi-award-winning interior design studio specialising in full-home interior design across Hertfordshire, Buckinghamshire and North London. Involved before construction, Natalie and Jenna work alongside architects and builders to shape how spaces connect and feel.
From space planning and bespoke joinery to lighting, materials and furnishings, every decision contributes to a cohesive home. Both designers remain personally involved, guiding the design through to the finishing touches. The design process begins with how clients want their home to feel. Through a lifestyle questionnaire, conversations and vision boards, Natalie and Jenna uncover what matters to each family, from busy routines to family time. This understanding shapes a home that flows naturally, supports changing family life and feels calm, personal and effortless to live in.
‘We bring two perspectives to every project,’ says co-founder Jenna Stopforth. ‘We explore ideas and work through the details together, combining our strengths for clients. Every element has been considered by both of us, so the finished home feels beautifully complete and truly unique to them.’
Celebrating a Creative Partnership
The Best Businesswomen Awards recognise female business owners across the UK. Winners are selected by an expert judging panel based on evidence of their achievements.