Former London Hairdresser of the Year turned session stylist Luke Benson has announced the launch of his inaugural salon in the picturesque market town of Berkhamsted in September 2023.
Luke, who previously worked at salons in Pinner and Rickmansworth, was recently named Global Ambassador for Keune and regularly works with some of the world’s biggest stars, including Billie Eilish, Roman Kemp, Joe Jonas, Louis Tomlinson, Liam Payne, Michelle Keegan, Anna Friel and Amy Jackson, creating iconic hair moments at the BRIT Awards and the James Bond premiere, as well as being stylist of choice for brands including Tom Ford, Miu Miu and Joshua Kane.
Luke Benson Hair will specialize in cut and colour, styling and occasion hair drawing on Luke’s red carpet background, extensions, men’s hair and hair health. Luke’s team can expect world-class education and a state of the art working environment including a photography space to shoot imagery.
The project’s designer is local company Consilio Interiors, who are using sustainable materials to create Luke’s vision of a comprehensive hair and grooming experience for both men and women, using luxury brands in a relaxing environment that can accommodate education and photoshoots, with a permanent colourama wall.
The salon will partner with other local businesses to supply food and drink ensuring that clients get the best experience possible. From a quick blow dry to a maintenance trim or a wow cut and colour makeover, clients can be confident that they’re getting a London standard of service without leaving their town. Promising convenience without compromise,Luke’s profile and reputation will bring clients from Berkhamsted and beyond.
Luke says, ‘I’m really excited to be opening my first salon in my hometown, and to offer state of the art hair services in a sustainable environment. As well as Keune, I’ve partnered with brands like Easydry towels who are B-Corp certified, and Leaf, the world’s first sustainable scissors who plant 10 trees for every pair sold.’
Jessica Nicholls, Marketing Manager at Sorbon Estates said, ‘We are delighted to welcome Luke Benson Hair to Berkhamsted High Street. As a former London Hairdresser of the Year,and having worked with celebrities like Billie Eilish and Daisy Lowe, we know that his skills will be in demand. We are always keen to bring unique, desirable tenants and, as the Berkhamsted salon will be Luke’s first, we have no doubt he will receive a very warm welcome from customers in the town.’