The 2020 Herts Big Weekend will take place on 4 & 5 April and Visit Herts are once again inviting the county’s tourist attractions, venues and destinations to be part of this hugely successful campaign by offering free entry to attractions or experiences – such as an afternoon tea or a guided tour.
The Big Weekend is all about giving Hertfordshire residents the chance to discover – or rediscover – the array of fantastic things to see and do on their doorstep, and encouraging them to spread the word about their county. This word-of-mouth recommendation is priceless and participants say that as a result of taking part in the Big Weekend they are highly likely to return with friends or relatives in the future and to explore more attractions in the area. Businesses also reported an increase in secondary spend.
2019 Event a Huge Success
The 2019 event broke all previous records with 61 attractions donating more than 1,200 pairs of tickets, and there were over 59,000 applications for tickets. During the campaign, the website received more than 240,000 page views and press coverage reached nearly 213,000 people, providing all participating businesses with fantastic free exposure.
How to Register
If your business took part last year, you simply need to login to your account to update your details and upload your ticket offers. If you’re new to the Big Weekend, you will need to register your business first. Please contact Jim to check if your business participated last year or if your main contact has changed. If you have any queries, please contact Gaelle who will be happy to help.
The deadline to register and upload your ticket offers is 24 January 2020.