Ice Cream Renamed for Charity Drive

In a bid to encourage people to sign up and run the Herts 10K race this October, Verdi’s Italian restaurant in Clarence Park St Albans has teamed up with race organisers to rename their popular Rum and Raisin ice cream to RUN AND RAISESOME!

The Herts 10K is a legendary race and the flagship fundraising event for Rennie Grove Hospice Care and organisers are going all out to make this year the biggest event to date!

What a scream!

When approached, Rosey Cheek, Manager at Verdi’s Trattoria said: ‘When the organisers came to us with this idea, we absolutely loved it! With so much negative news out there, we were so happy to be involved with something positive that will make people smile and encourage them to sign up, take part and raise some much-needed funds to support this incredible local charity.’

Posters and signage on the ice cream cart in the park and in-store on the menus will alert shoppers to the newly named flavour; whilst QR codes take them directly to the online sign-up page.

Inside Scoop!

Lawrence Levy who founded the Herts 10K race in 2006 – and is also chairman of St Albans City FC whose ground is in Clarence Park said: ‘Clarence Park is a top destination and is absolutely packed all summer long, so we are delighted to have partnered with Verdi’s for this brilliant promotion. Whether you are a new or experienced runner, the Herts 10K is a beautiful multi-terrain course through the Hertfordshire countryside that all abilities and ages are sure to love!’

The promotion will run across the summer and there is no purchase necessary to enter the race.

Tracey Hancock, Director of Fundraising at Rennie Grove hopes that the promotion will raise awareness of the race, which is back in person – having been virtual for the last two years: ‘Every penny from the funds raised from the race goes directly towards helping local families affected by life-limiting illness. Since the race started, over 18,000 people have raised more than £1.6 million and when you run, you help patients live well for as long as they can, making every moment matter to the very end.’

Race SUNDAE!

The Herts 10K 2022 takes place on Sunday 9 October 2022. Sign up now at www.herts10k.com.