Even warrior kings should talk about their struggles…Introducing KING, a hop-scented candle crafted in the name of men’s mental health.
Working with local candlemakers Everything’s Rosie and men’s mental health charity Herts4Men, KING has been blended with eco-friendly wax and real hop aroma to replicate the scent of Raven King, Tring Brewery’s flagship IPA.
‘Waves of tropical fruits are complimented by the scent of grapefruit and forest pine – a perfect summer candle.’
Available online from Everything’s Rosie or collection from Tring Brewery/Herts4Men HQ (Berkhamsted), 100% of profits will be donated to Herts4Men.
Why It Matters
Suicide is the biggest killer of men under fifty, three times that of women, yet less than half of all referrals to phycological therapies are male. Herts4Men joins charities such as MIND, CALM and 12th Man in a campaign to get men talking.
Aiming to provide free round-the-clock support, workshops and exercise classes for men in Hertfordshire, Herts4Men will use the profits from KING to design and print resource journals, available for anyone who needs them.
Tom is the founder of Herts4Men, and started the charity following his own mental health battle that led to an attempt to take his own life. Instead of reaching out to friends and family, Tom turned to a destructive lifestyle to numb his troubles. Tom began talking openly about his mental health issues, and built up a support network around him that encouraged him to found Herts4Men, to help other local men. Herts4Men has only has just begun and Tring Brewery is thrilled to be part of their efforts. A dedicated GoFundMe page is live here for direct donations –www.gofundme.com/f/herts4men.
Beer For Good
Integral to many British communities, pubs are the perfect mutual ground to meet up with a mate for a chat. Buy them a pint and let them know how you’re doing, and most importantly, ask them how they are too. Let’s get talking!
As a producer of alcoholic products, Tring Brewery feels a responsibility to encourage mindful drinking. Alcohol should always be consumed as part of a healthy lifestyle (including positive well-being) and never as a remedy. If you have any questions at all, please visit drinkaware.co.uk.
Comments from Tring Brewery
Jared (Communications & Events At Tring Brewery) explains more:
Q: What made you want to help produce a candle?
A: We had seen Everything’s Rosie launch over lockdown and found the sentiment to be amazing, the products looked spectacular too. To be able to work to make a beer-inspired candle has been so much fun!
Q: Why Raven King beer for the collaboration?
A: We chose this beer as we felt it could reinforce our collaborative statement; even warrior kings should talk about their struggles. We all have personal battles and thought this a fitting theme, that and with the lush aromas of citrus and pine that Raven King can bring to a candle!
Q: How do you feel Tring Brewery can help men with their mental health?
A: A massive portion of our audience are males under 50, the bracket of which suicide is the biggest killer, we want to destigmatise mental health issues in order to get everyone the support they need. We couldn’t meet any of these aims without Herts4Men, and adore their dedication to the cause and hope that together we can get men talking!
If you would like to purchase the KING candle, you can do so via any of these links: