Viewers’ heads are set to get itchy at 8 pm, 6 May on BBC One, as NitNOT, an eco head lice treatment faces the formidable Dragons, Touker Suleyman, Sara Davies, Deborah Meaden, Tej Lalvani and Peter Jones on Dragons’ Den.
Eileen Hutchinson, a head lice technician from Hemel Hempstead, hoped to secure investment for her approach to tackling the UK’s head lice dilemmas from the Dragons and prepared for some tough questions and scalp tingling responses to her products.
Over five years down the line, after developing NitNOT’s eco head lice treatment and prevention products, Eileen is on a mission to take her business to the next level. Viewers will see on Thursday if Eileen has what it takes to impress the Dragons.
Eileen says, ‘It’s been a dream of mine for many years to have the opportunity of presenting my NitNOT eco products to the Dragons, and the nation, and I was incredibly nervous when we filmed the show. Getting to this point has been tough, even the selection process is hard. I did everything you can possibly imagine to make sure I was ready for a challenging day, but nothing can prepare you for that moment when you step out of the lift. It feels like you’ve stepped out of the real world into your television set, it throws you back a bit.
‘From experience I’m aware that the subject is especially tricky, I knew if I didn’t approach the subject from the right angle I may lose them based solely on their feelings towards head lice and nits, I’m not sure how well I did, it’s tough trying to keep your cool, it’s a very surreal experience. I’ll let viewers judge that one. However, head lice and nits exist and can cause misery for children and adults, so I believe my products deserve to be widely available to those who need them.
‘The one thing I can guarantee is that just the thought of head lice is going to leave viewers’ heads itching, keep an eye on those watching this episode with you, I bet they can’t help themselves,” Eileen laughs.
Find out more at https://nitnot.com.