The results of our survey are in – and it’s safe to say we’re thrilled with them!
We had many replies, so first we want to say a big thank you to those who took the time to complete the survey either by post, email or on the website. Your responses mean a lot and will help us build the brand and improve the product we’re bringing to you.
And the results made fascinating reading.
We strive to make Living Magazines relevant to Berkhamsted and Tring by supplying local news and information while supporting local businesses – and it looks as though we’ve succeeded, as a whopping 96 per cent of you love that the magazine is a source of properly local information.
Comments included that it was ‘truly local’, ‘it says Tring on the cover and is all about Tring inside’, and that our ‘support for local businesses is refreshing.’ That’s exactly what we’ve been trying to achieve!
Some said you’d like to see a bigger magazine with more scope to cover things in more detail, which is something we’re striving to achieve. We’d love to have more space – but if you do want to see some of our features and news items in more detail, you can sign up to our newsletter, or follow and like us on Facebook and Twitter, where we post regularly between printed issues.
We also asked how you thought we compare to other local magazines, and in that respect we came off very well. Some of you were unaware of any rivals, and of those that were, almost three-quarters of you think we’re better, while just 25 percent think we’re the same. One respondent even went as far as to say that Living Magazine is ‘much better than other advertising-dominated so-called local mags and newspapers, which publish mainly syndicated national items irrelevant to local readers.’ With an experienced – yet local – national journalist writing all the features and news from scratch every issue, we’re pleased that people can see the difference!
Worth paying more
There was a real mix of love for the features we carry, but nobody seemed to think there was anything glaring missing from the mix. Almost all of you liked the shopping pages – good news for our local advertisers, especially as 85 per cent of you said you believe it’s worth paying slightly more for high quality goods.
Of course we can never get everything right for everyone – one person said they found the In The Media section a bit silly, and another wanted to see more features – but even they are pretty positive criticisms!
The main thing we’re taking away from this is that we’re getting an awful lot right – and we hope to be able to continue to do so for many years to come! If you’d like to support us in our support for local businesses and the town in general, then please do sign up for our newsletter, and check out our website for regular updates, local events and news. We’ll be very happy to see you there!
Oh and one last thing. We promised a bottle of bubbly for five respondents to say a huge thank you – and here are the lucky winners!
- Mrs Catherine Marsden
- Mr John Shipp
- Mrs Julie Leyland
- Mrs Glynn Stirling
- Ms Anna Foster