New Superdrug Store Opens in Berkhamsted

Living Magazines Superdrug Berkhamsted opening

Superdrug has opened its doors to a brand-new store in Berkhamsted, creating 10 new jobs in the new 3800 sq. ft store, with a large proportion of the job roles filled by ex-Wilko staff, including the store manager and assistant manager, following the closure of the Aylesbury Wilko store in November. The store offers customers access to the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances.

Customers can choose from a wide range of health and beauty products such as Superdrug’s new own-brand cosmetics range Studio London, as well as other best-selling ranges including B. Skin, Me+, Vitamin E, Optimum, Naturally Radiant. Offering a competitive array of exclusive beauty and personal care brands, beauty enthusiasts can access beauty and personal care brands including the likes of Relove by Revolution and MUA, as well as trending brands including Bourjois and 3INA. Shoppers can also find their go-to scent at the store’s new fragrance counter, boasting exciting and purse-friendly promotions on perfume and aftershave by premium brands such as YSL, Viktor & Rolf, Giorgio Armani, Prada and Valentino.

The store will also feature its very own Beauty Studio area where customers can access professional treatments at affordable prices. Within Beauty Studio, customers will have access to eyebrow and lashes, piercing and nail services.

Shoppers will also have the chance to sign up to Superdrug’s Health & Beautycard to collect points to redeem on future purchases, with exclusive offers available for cardholders, including lower member prices, bonus points offers, birthday treats and the option to pay with points. 

Nigel Duxbury, Property Director at Superdrug, said ‘We are so pleased to be announcing the opening of a new store in Berkhamsted, allowing us to continue growing the presence of Superdrug in the area. With a wide range of popular health and beauty brands, a luxury fragrance counter, and a professional Beauty Studio, we’re confident that our local customers will love and welcome the new store.’


172-176 High St

Opening hours:

Monday to Saturday: 9am-5.30pm
Sunday: 10am-4pm