Puddingstone Distillery Unveils New Bigger, Greener Bottle
This Autumn sees the launch of Herts based Puddingstone Distillery’s new bottle design for its multi award winning Campfire Gin range.
The refreshed design retains the simplicity and strong identity of the original Campfire bottle, but the distillery has increased the volume from 50cl to 70cl. This latest development forms part of their growth strategy and bid to further improve their green credentials as they look to celebrate the company’s 5th Anniversary later this year.
Founded in 2016 by husband and wife team Ben and Kate Marston, the Campfire Gin range has received international recognition and multiple accolades since it first entered the market. Despite the obvious challenges of the past eighteen months, 2021 has been an incredible year for the brand. In recent months Puddingstone Distillery’s products have received an impressive 8 International Spirits Awards and the ultimate accolade of ‘Distillery of the Year’ from The Gin Guide.
Moving forward the core Campfire Gin range will use the Italian glassmaker Vetroelite’s 70cl Chiara bottle which is made from 40% recycled glass. The newly redesigned labels are made from 30% recycled fibre and the stoppers are made from recycled cork with wood, both from FSC certified suppliers. The Distillery has also removed all plastic from its online delivery process in its bid to go green.
Commenting on the new bottles, founder Ben Marston said, ‘Our new 70cl bottles offer 40% more gin but the price increase to our customers will be just a few pounds providing significantly better value. Making this change to our core product range has also enabled us to redesign our labelling and packaging thereby greatly improving our product’s environmental credentials. This year as we celebrate our fifth anniversary, we’re excited to see our Campfire products evolve. Making this change not only enables us to offer better value to our customers but will enable us to grow our business to the trade where we are looking to boost our on-shelf brand presence and visibility.’
The new increased capacity bottle design is now available across the Campfire Gin range including: Campfire London Dry, Campfire Old Tom, Campfire Cask Aged and Campfire Navy Strength.
Campfire Gin can be purchased from the Puddingstone Distillery shop (open Friday and Saturdays) in Wilstone, Tring or via the website at puddingstonedistillery.com.