Wear It Pink this October

Living Magazines Wear It Pink

Breast Cancer Awareness Month is back again this October and Breast Cancer Now want to encourage you to Wear It Pink, on 21 October. By taking part in Breast Cancer Now’s biggest and brightest fundraising event, you can help raise as much money as possible for its world-class research and life-changing support services, helping thousands living with breast cancer across the UK.

Breast cancer is the most common cancer in women in the UK. Every 10 minutes one woman is diagnosed with the disease and cases have increased by almost a quarter in the last 30 years.

Breast Cancer Now is moving towards a vision that by 2050, everyone diagnosed with breast cancer lives, and is supported to live well. Because of the impact of COVID-19, researchers missed over 230,000 hours in their labs, and the charity had to pivot its support services online overnight. Despite these challenges, they continue to provide expert support now and vital hope for the future for all those affected by breast cancer, and are more determined than ever to reach their goal. And they hope that with your support, they’ll get there.

Baroness Delyth Morgan, Chief Executive of Breast Cancer Now, says: ‘Together, we’ve been wearing it pink for over 20 years. We’ve dressed up, baked, quizzed and pulled off all kinds of incredible sponsored challenges. You’ve had a lot of fun and raised over £37.5 million in the process. We’re so proud of what we’ve achieved together, but we can’t stop there. People affected by breast cancer need us – and they need you too.’

Ever wanted to dye your hair pink? This is your moment. Voice of an angel? Let the world hear it with a pink karaoke night. Throw on something pink at home, school, or work, or get friends near and far together with a virtual extravaganza. The possibilities are endless. However, you decide to fundraise, you will help make sure that vital support services and world-class research continue.

So, on Friday 21 October wear it pink, raise money and help fund life-changing breast cancer research and support. Sign up at wearitpink.org.