With more and more people wanting to save the planet – or just a few pounds – vintage shopping is booming like never before.
Now, amid the surge in sales of pre-loved clothing and furnishings fuelled by the eco-friendly and the fashion-conscious, mother and daughter Emma and Chloe Goodliffe have launched an exciting new business to meet the growing demand in Berkhamsted.
It is called ‘The Good Life’ and – at their shop conveniently situated in the corner of Waitrose car park off Lower Kings Road and via their website for online sales – is a veritable wonderland for lovers of all things vintage.
Browsing round, you might find anything from Boho chic dresses to Beatles memorabilia, from on-trend cottagecore couture to retro glassware for fans of all things 1950s, not to mention all sorts of jewellery, mirrors, lamps, silk ties, leather jackets, handbags, knitwear and more.
As Chloe had to put her career as an actor, singer and dancer who has appeared on the London stage on temporary hold because of the pandemic, both she and Emma, who has a background in retail, were thrilled to see the curtain go up on their new venture when it opened its doors for the first time last week.
‘Here at The Good Life we aim to make a difference in reducing our carbon footprint, bringing to life the wonderful world of vintage shopping,’ says Emma.
‘It has been an extremely exciting adventure for us. We have trailed antique shops, car boot sales, and auction rooms to bring beautiful items, to break free from chain store and fast fashion offerings by sourcing unique and quirky pieces bursting with individuality, from clothing, to art and gifts that you cannot find elsewhere.
‘We are home to an eclectic mix of designer, clothing, accessories, art, homeware and antiques, offering unique, beautiful and sustainable products that won’t harm our precious eco-system and can be reused over and over again.
‘We would be delighted to welcome you to The Good Life. Happy shopping!’
The Good Life is located at 36B Lower Kings Road, Berkhamsted HP42AA