World Cup Campaign Kicks Off to Recruit more Foster Carers

Living Magazines World Cup Foster Carers Campaign Herts

Hertfordshire County Council is teaming up with other councils in the UK with one goal in mind – to recruit more foster carers.

Twenty seven local authorities from across the UK have joined Local Councils United, a new virtual team, to share football-themed fostering clips for each day of the World Cup and unique reasons why people should foster with their local council.

On each day of the football tournament each council will share a video with the ‘Help a young person achieve their goal’ message.

Football teams, carers, young people and families will all be featured in the clips during the World Cup campaign with the hashtag #FosterWithYourCouncil2022.

Hertfordshire’s video features Freddie the fostering bear and a group of eager young footballers.

This campaign brings together a united fostering community, to share with everyone reasons why people should foster with their local council, including local support, generous pay and allowances and comprehensive training.

Councillor Fiona Thomson, Hertfordshire County Council’s Cabinet Member for Children, Young People and Families, said: ‘Fostering and football bring people and communities together for a common purpose.

‘We are proud to join forces with local councils across the UK as a united fostering community, to raise the importance of fostering and highlight why you should foster with your local authority.

‘Can you help a child in care to reach their life goals by fostering them in their time of need? If so, we’d love to hear from you.’

Kicking off the campaign on 21 November, the day the World Cup begins, will be Northumberland County Council with Medway Council providing the final video on Day 27.

Hertfordshire County Council’s video will be featured on day 26 of this World Cup fostering campaign, Friday 16 December, but you can watch it here first:

Freddie the fostering bear said: ‘When I was asked to take part in this World Cup challenge, I didn’t hesitate. Not only do I love playing football, but it meant I could help to find a good match for the many children needing the support of a foster carer.’

Hertfordshire County Council’s fostering team will share each of the council’s campaigns every day on Facebook at

You can watch all the videos from the 27 councils by going to Local Councils United – Foster With Your Council.

If you are interested in fostering, please contact Hertfordshire’s recruitment team on 0800 917 0925 or for more information, visit