Lidl GB has confirmed that plans for a new discount supermarket on land off Icknield Way, Tring have received overwhelming positive feedback from the community.
Almost 2,000 residents were in favour of the plans, citing increased local shopping choice to help with the rising cost of living, enhanced competition, convenience, and the new jobs the scheme would provide as just some of the reasons for their support.
The plans outline a stylish new supermarket with a 1,251m2 sales area featuring Lidl’s much loved in-store bakery and customer toilets with baby changing facilities. The store will also include features such as two rapid Electric Vehicle charging points, solar panels installed on the roof to provide some of the store’s energy requirements and a system to use excess heat from the refrigeration units to heat the store.
Following previous feedback from local residents, the external landscaping has been increased to create a new area of green space and tree-planting alongside Sears Drive. The design has also been carefully considered in order to ensure it is in keeping with the surrounding area, including the use of red brick on the building’s façade.
Lidl GB’s Regional Head of Property, Jason Buckley, commented: ‘We are delighted by the really positive response from the local community with the overwhelming majority of respondents supporting the plans. We would like to thank everyone that has taken the time to send us their feedback.
‘This positive development follows further consultation with the community, with comments and feedback all considered within the latest planning application. We’re also pleased to confirm that the new plans, which are due to be submitted shortly, fully address comments received on the previous application.
‘If approved, the store will create around 40 new jobs for local people, whilst offering easy access to Lidl’s best value offer, widening customer choice in Tring and helping local residents with the rising cost of living.’
For nearly 30 years, Lidl’s unparalleled quality-value combination has been winning customers over from across the country. Independent analysis conducted by The Grocer of shopping lists across the nation, from fresh produce to branded items, found Lidl GB was £10.31 cheaper than Sainsbury’s and £24.82 cheaper than Waitrose. The Super 33 monthly price comparison also revealed that Lidl GB was cheapest for 21 items.