Performance in the tourism sector can change as quickly as the weather, so good, timely information is needed to support tourism businesses and the wider industry in strategic and operational decision-making processes. Visit Herts’ monthly business barometer provides feedback from tourism businesses and generates a simple ‘snapshot’ of our county’s tourism industry performance. The November report is now available to download here.
VisitBritain’s forecast for the volume and value of inbound tourism is issued annually towards the end of each year. The latest inbound forecast for 2020 predicts record growth for both inbound visits and spend, with an estimated 2.9% increase in visitation. Download the full report here.
Visit Herts are actively working to increase the sample of businesses that contribute to the barometer. They encourage any businesses that do not currently take part to sign-up, as the barometer has proven to be a valuable and timely bench-marking tool for tourism organisations. Sign up to the business barometer here.